Three Critical Steps To Optimize Your Mobile Site For SEO

Anyone with a smartphone knows that web search is one of the most important features, but still mobile SEO is still underdeveloped compared to desktop.

Mobile SEO has many benefits, such as:

  • Engaging up to 10% or more of the people using their mobiles for online searching
  • Increasing your click-through-rate and visitors’ time spent on your site

Here are three essential things to consider when optimizing your site for mobile SEO.

1. Find Out How Your Mobile Visitors Behave On Your Site.

Before building a mobile site find out if your site really has mobile visitors and whether there is enough traffic to make it worth your while.

Use Google Analytics to create a segment for organic mobile traffic and then look at…

  • the number of visits
  • devices used
  • the most common landing pages
  • the most popular keywords

Google Analytics also tells you how users found your site. Under “Audience Mobile Devices” you can find:

  • the operating system
  • screen resolutions
  • type of handhelds
  • provider of people who visited your site

Next, select the “Advanced Segment” to filter mobile traffic and see which of your pages got the most traffic and the most popular keywords. Also, identify the most popular content among your mobile users and optimize it when building the mobile site.

2. Choose the Best Mobile Web Development.

First, check your site’s layout on mobile devices. Test how mobile users see your site on their mobile devices:

  • Google’s Getmometer
  • PageSpeed Insights – makes your site faster
  • Screenfly – test your site on mobile devices at different resolutions

After seeing how your site looks on mobile devices, you can choose one of the 3 types of mobile web:

  • Responsive

This option is preferred by both Google & Bing and it’s also the best choice if you have the same content for both desktop and mobile users.

  •  Dynamic serving

As with Responsive mobile design, the same URL is provided to both mobile and desktop users. Basically, your content will be at a parallel site, but will appear through the same URL.

  • The parallel site

Usually it appears as “m.domain.com” and from a SEO perspective this option is less effective because it generates separate URLs, which will duplicate content from the desktop pages.

Google also offers advice on how to build mobile websites here.

3. Target Immediate Needs.

Mobile users need totally different things than desktop users and often they use the internet whilst on the go and are looking for something very specific.

Keep in mind that suggestions provided by the auto-complete function are short, so you need to optimize your pages for shorter keywords.

At the end of the day, remember that the internet is continually changing and you need to adapt your SEO strategies in order to successfully cover your mobile audience.

Content Marketing: Back To The Basics

Great content marketing helps you do one thing: attract attention. Unless you’ve been online for the past decade and are a social media icon, your main problem is that [...] Continue Reading…

Google Vs Bing: Which Is Better?

Although many people think of themselves as Google searchers, a study commissioned by Microsoft proved them wrong: people chose Bing search results over Google by a 2 to 1 [...] Continue Reading…

4 Best Solutions for Mobile SEO Strategy

Here are four commonly asked questions that may help to assess the suited alternatives to start using the mobile search for consideration in your websites. As more and more [...] Continue Reading…

Guest Blogging: Branding Yourself For Free

Guest blogging for other websites is great opportunity to get your name, message and  offer in front of a wide range of readers – for free!

Having your guest post [...] Continue Reading…

Understanding Your Online Traffic Funnel

If you had to tell the difference between the front end and the back end of your business, what would you say? Don’t worry, as most business owners don’t [...] Continue Reading…

Four Smart Multimedia Tricks That Will Boost Your Popularity

Incorporating multimedia such as mobile marketing, web live casting, podcasting, photo and video sharing can spread the word about your website and increase your site’s popularity.

Think of multimedia as [...] Continue Reading…

7 Ways to Attract Global Audiences with a Content Strategy for Social Media

If you are interested in reaching a global audience then, try new global marketing strategies that involve social media content writing. With these strategies, you are sure to attract [...] Continue Reading…

Five Steps To Becoming An Authority In Your Niche

Reputation is key, no matter the industry. Not only do you want to build a good reputation, but you also want to have a big reputation to keep customers [...] Continue Reading…

Adding Keywords To The Content On Your Site

Keywords are vital in bringing your website on top of the most popular search engines. But do you know exactly where to put them on your website?

Here are 8 [...] Continue Reading…